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Do startups and corporations make a good relationship?

 

When it comes to thinking big and striving to stay up-to-date with the industry, we must consider bringing innovation to our companies. Where else to look for them, if not among all those aspiring young tech startups?


Are you ready to take the risk?
Just so we’re clear. It’s not always going to be a walk in the park or a casual pokémon hunt. There might be startups reaching out to you but you’re not looking for any startup, are you? This is where conferences like Wolves Summit come in handy. They’re a place for startups, investors and corporate executives, who seek new opportunities to develop their businesses. The tech startups coming to Wolves make a great resource of innovations ready to cooperate with corporations. Thanks to the created bridge participants network and establish long-term business relations.


Name your objective
What’s your main goal when considering cooperating with startups? Depending on the form of such partnership, you may have different objectives but usually it all comes down to one: you need innovation. And innovation can be seen as a set of great new people to work with, solutions to implement in a company or  a new source of growing revenue. Whether you’re the leader in your industry or a rookie, in order to be successful you introduce new ideas to the company. If you don’t do it, someone else will. Innovation drives growth and we should at least acknowledge it.


How do you work with a startup?
There are quite a few paths to follow. One of them is a corporate startup accelerator. Acceleration programmes include mentoring and advising on the development of a startup in return for a percentage in shares. You may also consider investing in a certain startup. Early stage companies can count on Corporate Venture Capitals. CVC is a form of financial support, where we invest in a promising startup with perspectives for growing revenue. The objective is to develop a significant advantage over other firms in the industry. You might also make a decision to acquire or partner with a startup, if you find its innovative solution exquisitely valuable for your corporation. It not only means you’re getting the innovation but the brilliant team, too.

These aren’t the only ways of partnerships, though. Find out more about corporation-startup relations at Wolves Summit this October and accelerate the growth your company.

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