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Everything you need to know about Investing in a Startup

For some, a startup is tricky and risky, for others, it’s their bread and butter. Do you know everything you need to before you start investing in them?

According to business people all around the world, the term ‘startup’ is hard to define. Typically, the founders of this newly emerged, fast-growing company share a common vision. Forming a cohesive group of outstanding talents, at some point they decide to develop a viable product, service, process or platform with the aim of gradually filling a gap in the target market. Despite operating under conditions of uncertainty, they remain growth-oriented and utterly determined.


Startups are established to push boundaries, identify complex problems and arrive at creative solutions. Being frequently compared to inventors, they rely heavily on technology and innovation when offering their services. However, to help make the contemporary world a better place, startups try to attract investors willing to provide long-term financial support. Fortunately, venture capitalists, angel investors and crowdfunding platforms make a significant contribution to their rapid growth.

Undoubtedly, before putting one’s capital into revolutionary projects, it is worth doing extensive research on startups. But what exactly should be taken into consideration?


Startup Types

The market is saturated with a great number of startup businesses, as a result of which investors find the selection process somewhat overwhelming. Therefore, it may be an idea to get acquainted with the types of startups established most frequently.

  • Big business startups known for launching entirely new products that are widely popularized; e.g. the App Store
  • Social startups formed to make a difference, allowing the world to evolve; e.g. GlobalGiving
  • Buyable startups established with the intention of being acquired by a large, highly profitable company, e.g. Instagram
  • Scalable startups offering groundbreaking solutions and developing tremendously over a short period of time; e.g. Zynga
  • Small- and medium-sized enterprise startups created with the aim of selling actual products; e.g. Inkshares

Potential Benefit

Startups with their well-qualified specialists appear as an answer helping bridge the gap between the academic and business world. It’s no secret that investors supporting newly founded companies expect tangible results and benefits. 

Among other things, investment in a startup will give you an opportunity to:

  • diversify your portfolio
  • offer new jobs
  • stimulate growth
  • build a successful strategy
  • stay up-to-date
  • develop business relationships
  • beat off competition


  • Become familiar with the company’s general profile and gaining a proper understanding of its intellectual activity
  • Carry out an in-depth competitor analysis and review of the available information about chief rivals 
  • Understand the target market, at the same time specifying the percentage you would like to monopolize 
  • Get acquainted with the expectations held by founders and employees and check the chemistry on the team
  • Learn more about the company anatomy and business strategy 



It is common practice for investors to show interest in a startup before investigating how it works and what potential problems may occur when establishing close co-operation. Obviously, a great majority of newly developed companies start with formulating their business strategy and completing all formalities. However, when considering investing a substantial sum in an innovative project, onse i advised to do a double-check of:

  • legal documents
  • accounting documents
  • business plan

Risk assessment

Interestingly, through the identification of events that may have a disastrous impact on the newly established company, one is able to encourage its dynamic development. Therefore, it is essential for investors to be well aware of the most common errors made when assessing potential risks. These include:

  • being too general
  • overcomplicating
  • focusing on numbers only
  • failing in being meticulous
  • constructing a worst-case scenario


Finding the right startups and establishing valuable contacts is key to business growth. Also, investors should keep in mind that it is networking that gives them unlimited access to relevant information and industry knowledge. That is why in order to reach a dominant market position, one is advised to build purposeful relationships.


How to enter into new partnerships?

  • attend international business conferences
  • connect globally via the Internet
  • use business social media


Startup investing is a complex process requiring considerable effort. Only if both investors and founders share a common vision, is the newly developed company able to become a lucrative business. When having achieved a high level of understanding and required expertise, the startup team has the potential to change the world. 

Planning to invest in a startup?


Check out an e-book about it. Learn everything you need to know before you start investing and partnering with startups and avoid making costly mistakes!

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Continuous pursuit of optimising and improving fleet scheduling goes hand in hand with growing ESG requirements. We are empowering individuals to fulfil their lives potential, through a new type of app that encompasses everything well-being. Proposing an approach to behavioural change through introspection on holistic well-being. An app designed for both life-strugglers and life achievers. Personalized AI platform for your company. Using your docs & data for faster work. It is a product that stores your company's knowledge (files, integrations, links) and allows you to create AI assistants with whom your employees and customers can chat (chatgpt like) getting information. Revolutionary clinical decision support and intelligent scribe system offered to doctors to help them with diagnosis, documentation and patient management. Their mission is to facilitate and automate the day-to-day work of hotel managers around the world, while at the same time striving to make the company's innovative systems standard in the hospitality industry, especially in facilities of the highest standard. They extend its availability to such facilities as Museums, Theatres and other facilities that care about the experiences of visitors. The entire system enables monitoring of quality, safety, cleanliness and experience in the facility. Using AI reduces the time required to analyze the data 10 times, and quality tests themselves are 3 times more accurate. Startup that enables doctors to create medical documentation 10x faster and provide them with tools that enable data analytics at the level of the whole population. Team of industry professionals with expertise in Real Estate, Architecture and Interior Design, Construction, and Finance with more than 50 years of combined experience in delivering projects internationally. They develop a new procurement method for Real Estate projects. Proof of Concepts in Singapore have demonstrated up to 28% savings for key Bill-of-Quantity (BOQ) items even when delivery costs and taxes are taken into consideration. Leveraging legal and contractual frameworks based on traditional procurement, this method applies to Design Bid & Build (DBB) and Design and Build projects as well. Startup that aims at development the most OPEX efficient Li-ion cell manufacturing process. Deep expertise in the Li-ion manufacturing helps them to develop innovative mechanical design of the cells, which are designed precisely for the niche applications. Remote health monitoring system that saves horses' lives and owners' money using technology and AI. AI-driven e-commerce hub: Integrates ERP and connects other services, utilizes multi- regional data, and delivers experience to customer. The most innovative parking solution. Embrace an innovative subterranean solution enabling swift and efficient parking without sacrificing valuable property space. Solution that replaces traditional resumes with a smart form that captures skills and potential. Participating companies can offer job seekers the choice: applying with a traditional CV or taking the alternative path. While applying for a job - choose alternative path and fill out our smart form once to effectively present your skills and goals, just the way recruiters love. Eliminate CV reworks and stress, enhance your success chances with applications auto-optimized for each job offer. Healthcare startup dedicated to revolutionizing neurodevelopmental therapy through innovative technologies and personalized care. It provides cutting-edge therapies and assessments for individuals impacted by neurodevelopmental disorders such as autism, ADHD, and dyslexia. Also they are creating an innovative assessment system for people with neurodevelopment disorders which create an individualized solution for them to reduce functional imbalance in cerebral cortex. An industrial IoT platform that helps Grocery Retail Chains to improve food safety and quality, reduce food waste and improve overall sustainability by collecting and analysing data from industrial assets that are used in grocery stores. New brand of electric enduro motorcycles created by a team of experienced engineers united by passion for motorization. The goal is to create products that will become synonymous with advanced technology and quality in the motorcycle world. Real-time agricultural equipment data management. Automation of procurement processes in the cosmetics industry. Fighting plastic pollution by creating food packaging made of natural leaves. Leading enterprise-grade Web 3.0 Data Management Platform provider in the Asia. It provides Digital Asset Infrastructure and solutions to help enterprises transform their business and create new business models through blockchain technology. Photo sharing social media platform. Game-changing measurement system for the booming radiotherapy market. With global demand soaring, their adaptable and mobile solution promises unparalleled precision at a competitive price. It redefines precision in radiotherapy with groundbreaking features: Define the isocenter with 0.1 mm precision for every angle of the gantry, treatment table, and collimator. Safely irradiate multiple small tumors near critical organs. Perform quick isocenter measurements without a service team, ideal for daily radiosurgery routines. Access, Secure and Share your car with a Smartphone app. No need to carry your car keys any more. With this car sharing platform, you have an end to end solution for all your car sharing needs, from car rental agreements, pre and post trip car images, keyless access, and security all in one platform. The project involves the creation of a marketplace that will enable easy and convenient ordering of peri-cemetery services. This platform will act as a central place for those seeking and purchasing services. The platform will act as an intermediary providing the technology and infrastructure for ordering grave care services. Payment will also be made through the platform, as well as a photo gallery of the services performed will be collected here. This startup serves both B2C and B2B markets. For individual clients, they offer mock technical interviews conducted by experienced software engineers, complete with detailed feedback reports. This service is designed to prepare candidates for real interviews, enhancing their skills and confidence. For businesses, they provide a database of pre-vetted programmers with proven technical proficiency. This resource streamlines the hiring process, saving companies time and money by ensuring they connect with only the most capable candidates. Throughout the year, we'll showcase over 1,000 fresh companies, innovative ideas, and emerging startups in search of strategic partnerships and expansion capital. If you are an Investor and would like to see detailed Information and Contact details of the founders, please activate your Subscription to our Premium service here. If you're a Startup seeking capital, feel free to submit your details for consideration at no cost here.