The family-focused fintech Bling and Telekom partner to launch Bling Mobile.
18 months after its launch, the Berlin-based Fintech counts over 50,000 families on its platform.
In the midst of the ‘funding winter’ a year ago, Bling raised millions from renowned investors such
as La Famiglia (General Catalyst), PEAK, and Ben Tellings, former CEO of the German ING
branch. Bling is designed as a family platform, allowing children and parents to manage and invest their
money with the Bling Card and App, as well as organize their household.
The partnership with Telekom, the largest telco provider in Europe, showcases the potential for
Mobile Virtual Network Operators (MVNOs), highlighting the intersection of fintech and
telecommunications for a lucrative business proposition with comparatively higher margins than in
the B2C fintech sector.
Bling’s venture into mobile communications taps into the rising popularity of e-SIMs, providing
users with seamless connectivity options. This strategic shift also addresses the changing
dynamics within the fintech sector. Bling benefits from serving the first touch points that parents get
for their children: the first bank account, the first investment and now the first SIM card, implying a
multi-billion TAM.
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