Leading MarTech scaleup, Lunio, has been selected by Digitl, the leading consultancy and
marketing technology service provider, as its strategic partner to protect the German marketing
industry from invalid traffic (IVT).
The strategic partnership comes at a time when German advertisers are increasingly losing
control and visibility over their ad spend due to the rise of smart bidding and fully automated
campaign types such as Google’s Performance Max. With audience targeting decisions
increasingly determined by algorithms – and Lunio estimating 10 – 25% of paid media budgets
across search, shopping, social and programmatic are routinely wasted on fake ad engagement –
the collaboration will play an important role in ensuring data fed to automated systems comes from
real users with genuine conversion potential.
https://www.martechcube.com/martech-scale-up-lunio-fuels-german-expansion-with-a-strategic-partner/
Don't miss out on the excitement! Reserve your spot at WOLVES SUMMIT CEE!
8-9 May 2024, Copernicus Science Centre, Warsaw, Poland + online